Gap, Old Navy, Banana Republic and Athleta were in need of a major redesign to make the sites responsive and modern. The redesign would give the brands more tools, the ability to change CSS, fonts and a new navigation system..
In my roll with the Navigation Path, I teamed with Customer Insites. We ran user testing using several prototypes and gathered data. Next we refined the designs, tested again and presented our findings to the brands.
Since 4 brands were involved, this meant communicating with their team. Each brand is very different so we had few challenges ahead of us.
Collaborated UI Flows
Visual & Behavior Sign Off